Content decay detection · Coming soon
Every page starts decaying the moment you publish it.
Decayly watches your Search Console data, flags the pages quietly losing clicks and rankings, works out why, and turns each one into a refresh brief your team can actually action.
The problem
Decay is slow, which is exactly why it's dangerous.
A page can lose a third of its traffic over six months without a single alert firing. There's no crash to notice, just a slow drift that only shows up once you go looking for it, usually after a client asks why the numbers are down.
Meanwhile the ground has shifted under how that visibility gets measured. Google now reports AI Overview and AI Mode impressions separately in Search Console, which means the pages losing visibility to AI-generated answers are, for the first time, actually visible in the data.
Rankings and traffic fall gradually enough that no single week looks alarming on its own.
By the time a drop is obvious, the page has usually lost its rankings, its links, and its reason to be prioritised.
How it'll work
Four stages, one workflow.
Detect
Connects to Search Console and flags pages losing clicks, impressions, or AI Overview visibility, before the drop becomes a crisis.
Diagnose
Separates genuine decay from seasonality, cannibalisation, and SERP layout changes, so you're prioritising real problems, not false alarms.
Brief
Turns each decaying page into a refresh brief: what to update, which facts and stats have gone stale, and where to add internal links.
Export
Sends the brief straight to Notion, Trello, or Linear, so it becomes a task on someone's board, not a tab you forget to close.
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